&Hamlet
Industry
Real Estate
Role
UX/UI Designer
Project challenge & Goal
&Hamlet is co-ownership of real estate done right
&Hamlet is a pioneering company redefining the concept of holiday home ownership. Their innovative co-ownership model allows individuals to purchase a fraction of their dream holiday home, ensuring exclusive usage while &Hamlet takes care of maintenance, cleaning, and any other needs.
With a clear mission and brand vision but no existing online presence, &Hamlet faced a fundamental challenge. They lacked a platform to effectively communicate their co-ownership model and provide potential clients with a compelling showcase of properties that could potentially become their new vacation homes. In this context, my role as a web designer became instrumental in addressing these pressing needs.
Design Solution
Crafting &Hamlet's digital presence
The solution entailed crafting a comprehensive design strategy, which included non-conventional layouts, meticulously curated typography, colors, and imagery, that resonated with &Hamlet’s existing brand identity. This design not only effectively communicated their unique co-ownership model but also provided an inviting, informative experience that encouraged users to explore the world of sustainable co-ownership with enthusiasm.
Credits
Franchesco Caputo
Pablo Rondina
Nahuel Haberkorn
Agustina Rogelja
Mariano Fabeiro