OrthoRx
Industry
Healthcare
Role
UX/UI Designer
Project Challenge & Goal
Building confidence in rehabilitation purchases
OrthoRx embarked on a mission to facilitate the rehabilitation journey for individuals by creating a unique online platform. With a founder deeply rooted in the medical field, the primary objective was to establish OrthoRx as a trustworthy haven where patients could confidently purchase recommended items. The challenge at hand was to develop a website that catered to doctor-referred patients, ensuring a seamless navigation experience to locate prescribed products.
Design Solution
OrthoRx: guiding users with simplicity
In addressing the challenge, my role as a designer for OrthoRx involved crafting a distinctive brand identity and designing the website with a focus on user experience.
The solution involved a precise product categorization system based on doctor referrals, making it easy for users to find prescribed products. The design emphasized simplicity, directing users to take immediate action. Simultaneously, the website catered to those without a doctor, allowing easy exploration of the product list. This dual functionality ensured accessibility for both doctor-referred patients and independent seekers of rehabilitation products within the OrthoRx online experience.
Credits
Franchesco Caputo
Nahuel Haberkorn
Agustina Rogelja
Mariano Fabeiro